Social Media Advertisement Policy

📱 Social Media Advertisement Policy – UDGI Foundation

Effective Date: 20/05/2025

1. Purpose

This policy outlines the principles and procedures governing paid and unpaid social media advertisements by UDGI Foundation. The goal is to promote transparency, consistency, and responsible representation of the organization’s mission, work, and values.

2. Scope

This policy applies to:

  • Official social media pages/accounts operated by UDGI Foundation

  • Any advertising or promotional content published on platforms like Facebook, Instagram, YouTube, LinkedIn, X (Twitter), and others

  • Paid promotions (boosted posts, sponsored ads) and unpaid promotions (organic posts with outreach intent)

  • All content created by internal staff, vendors, volunteers, or external agencies on behalf of UDGI

3. Objectives of Social Media Advertising

  • Raise awareness about UDGI’s social impact programs

  • Attract donors, volunteers, beneficiaries, and collaborators

  • Promote events, campaigns, and fundraising drives

  • Share success stories and case studies authentically

  • Drive traffic to our website, donation pages, or partner platforms

4. Content Guidelines

All advertisements must:

  • Be factually accurate and not misleading

  • Clearly represent UDGI’s work and purpose

  • Use respectful language and inclusive visuals

  • Credit any third-party content used (if applicable)

  • Avoid political, religious, or controversial endorsements

  • Include disclaimer if content is sponsored or paid promotion

All paid ads should:

  • Include appropriate targeting as per audience guidelines

  • Use correct branding (logo, taglines, etc.)

  • Be pre-approved by the Communications/Media Team

5. Branding & Tone

  • Use UDGI’s official logo, color schemes, and fonts as per branding guidelines

  • Maintain a tone that is compassionate, factual, empowering, and community-centric

  • Avoid sensationalism, exploitation, or guilt-based messaging (especially in fundraising)

6. Budget & Approval

  • All paid promotions must be approved by the Communications Head and Program Lead

  • A fixed monthly/quarterly budget for ads must be followed

  • Vendor-led campaigns must be shared in advance for preview and approval

  • Billing and reports must be submitted to the Finance Team for audit trail

7. Compliance

  • Ad content must comply with:

    • Platform guidelines (e.g., Facebook Ads Policy, Google Ads T&C)

    • Indian IT Act, 2000 and amendments

    • Data protection and consent norms

    • UDGI’s own Privacy, Ethics, and Media Policies

8. Prohibited Content

UDGI will not permit or support ads that:

  • Contain false or unverifiable claims

  • Exploit vulnerable individuals

  • Promote tobacco, alcohol, or harmful behavior

  • Contain hate speech, discrimination, or political propaganda

  • Misrepresent fundraising usage or impact

9. Monitoring and Reporting

  • All ad performance (reach, engagement, CTR, conversion, cost) must be tracked

  • Reports should be shared monthly with management

  • Negative comments or misinformation must be addressed quickly by the media team

  • Any ad found non-compliant may be taken down immediately without notice

10. External Collaborations

If partnering with influencers, media agencies, or digital vendors:

  • A written agreement must clarify expectations, deliverables, approvals, and compliance

  • UDGI reserves the right to review and reject any ad before publication

  • Content co-created must align with this policy

11. Violation & Penalties

Failure to follow this policy may result in:

  • Suspension of access to UDGI’s social media accounts

  • Financial liability for ad misuse or misrepresentation

  • Termination of vendor contracts or volunteer relationships

12. Review & Updates

This policy will be reviewed annually and updated based on:

  • Evolving digital trends

  • Platform-specific rule changes

  • New laws or internal policy changes

13. Contact

 

For queries, approvals, or issues related to social media advertising:
📧 support@udgifoundation.org