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Cause Marketing & Events

Cause-Related Marketing (CRM)

Today, consumers expect brands to do more than sell — they expect them to stand for something meaningful.

Cause-Related Marketing (CRM) bridges the gap between business success and social good by aligning a brand’s product, campaign, or communication with a cause that resonates with its audience.

At UDGI Foundation (Udaan Digital Generation India Foundation), we collaborate with corporates and brands to design purpose-driven campaigns that create real impact while elevating brand value.
Our cause-marketing partnerships help you tell stories that inspire — stories of education, empowerment, and change.

Builds Top of mind Brand Recall

Better Customer Engagement

Enhances Brand Loyality & Trust

Creates Positive Brand Perception

Emotional Connect with Consumers

QUICK facts

150K+ lives directly impacted through UDGI’s education, health, and livelihood programmes

500+ digital kiosks and community centres active across India

20+ CSR and brand collaborations already in operation

32 Lakh+ funds utilized transparently for grassroots projects

Pan-India Reach: Presence across rural, semi-urban, and digital communities

Focus Areas: Education • Skills • Health • Women Empowerment • Environment

WAYS TO PARTNER WITH US

Associate your brand with a purpose — link your product or service to a social cause.

Example: “For every sale, a child gets a digital learning kit through UDGI Pathshala.”

Encourage your customers to give back.
Enable micro-donations or awareness messages at checkout — in-store or online

Collaborate on social and environmental campaigns — health awareness, green drives, women’s hygiene programs — under your brand name with UDGI’s field support.

Engage audiences through online storytelling, influencer tie-ins, or brand content aligned with our causes.
Boost CSR visibility with digital impact reports and campaign analytics.

Invite your teams and consumers to participate in on-ground CSR activities — tree plantations, digital literacy camps, skill development sessions, etc.

Turning customers into changemakers.

BRAND REACH & IMPACT

UDGI Foundation’s programs ensure that your campaign message reaches real people, in real communities, with measurable results.

Our Network Includes:

Rural & semi-urban communities across 15+ states

500+ UDGI Kiosks delivering G2C & awareness services

20+ UDGI Academy Centres for digital & vocational training

Strong volunteer and NGO partner base

Digital media & storytelling support for brand amplification

Measured Impact Reports:
Every campaign is backed by:

Verified beneficiary data

Photo/video documentation

Social media analytics & brand engagement metrics

Quarterly reporting & audit summaries

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